Advertising
Why study advertising at CMU?
The advertising minor is offered by the Department of Journalism and the Department of Marketing and Hospitality Services Administration. The minor brings together courses designed to provide skills for students interested in careers that involve advertising. Consider these key features distinguishing this program at CMU:
- Courses designed to prepare students for a variety of careers in advertising or positions closely related
- Professional development opportunities with CMU’s national award-winning student newspaper, Central Michigan Life
- Hands-on experience, resources, and contacts through organizations such as the Mid-Michigan Advertising and Marketing Association
- CMU offers the only journalism program of its kind in Michigan with a concentration in advertising
Career outlook
According to the Bureau of Labor Statistics Occupational Outlook Handbook, for all occupations through the year 2014:
- Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase 18 to 26 percent.
- College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best opportunities.
- Employers also will seek those with the computer skills to conduct advertising, marketing, promotions, public relations, and sales activities on the Internet.
Career options
Graduates who include the advertising minor with their related major program at CMU will find a variety of career opportunities. Some of these may require additional education.
- Advertising Director
- Advertisement Developer
- Advertising/Marketing Consultant
- Campaign Planner
- Marketing Director
- Public Relations Specialist
- Sales Representative