CMU wordmark
- All CMU print and electronic communications must include the CMU wordmark.
- The wordmark must be used in its entirety and should not be defaced, rotated, distorted, or altered in any way.
- The wordmark may not be used any smaller than one inch wide.
- Adequate negative space must surround the wordmark to equal no less than 25 percent of its width. This space should not include text of any kind. For example, if the wordmark is one inch wide, there should be ΒΌ inch of space around it.
- It is acceptable to place the wordmark on a textured or photographic background only if all elements of the wordmark are clearly visible and no elements within the background visually compete with the wordmark.
- For all print and electronic communications, the wordmark should appear only in the following color palette:
- Black
- White (or reverse)
- CMU maroon
- CMU gold
- Two-color wordmark in CMU maroon and CMU gold
- If producing a one-color printed publication, a one-color wordmark in CMU complementary colors may be used.
- All products that use the licensed CMU wordmark must be displayed in the following color palette:
- CMU maroon
- CMU gold
- White
- Black
- Tone-on-tone (any combination of the same colors such as a dark blue logo on a light blue shirt)
