Logos
CMU's wordmark is one way that the university brands itself in publications and on the Web.
CMU faculty and staff are encouraged to download the logos available on this site for use in publications and Web sites. Please note that the use of these images is outlined in the Graphic Identity Standards.
Any individual, organization, or company wishing to use CMU's wordmarks and trademarks for commercial applications on shirts and other merchandise must obtain the right to do so. For more information, visit this site.
For additional information on logo and wordmark use, or if you have any questions, please contact University Communications at (989) 774-3197, or e-mail Amy Gouin.
How to Download Files
Windows:
Right-mouse click on the file name link, and select "Save Target As..." from the pop-up box.
Macintosh:
Hold down the mouse button on the file link, and select "Save this Link as..." from the pop-up box.
CMU logos for printing publications
Two-color images for printed publications
Two-color Wordmark (EPS file) (for CMYK process-color applications)
Two-color Wordmark (EPS file) (for spot-color applications)
One-color image for printed publications
(for single-color and reverse-color applications)
One-color Wordmark
one-color black: EPS file
one-color white: EPS file
one-color gold (116CMYK): EPS file
one-color gold (116SPOT): EPS file
one-color maroon (216CMYK): EPS file
one-color maroon (216SPOT): EPS file
One- and Two-Color TIF Wordmarks
one-color: TIF file
two-color: TIF file
(Note: EPS files are preferred when using QuarkXpress, PageMaker, and other professional design software programs but may not work in programs such as Microsoft Word. When desktop publishing in Microsoft Word, insert a TIF file.)
CMU logos for Web sites
Because the two-color wordmark may not display properly on the Web, a one-color or reverse wordmark should be used in all Web applications. The maroon on gold, gold on maroon, and white on maroon GIFs must be used with matching color backgrounds. Web-safe colors for CMU are: maroon - hex # 660033; gold - hex # FFCC00.
For other sizes of the wordmark than those provided here as GIFs, or for uses where another color background is to be applied, you must generate a new image from one of the TIFF, EPS, or PNG files to ensure proper resolution and background color blending. Read the Graphic Identity Standards to obtain the correct hexadecimal colors and to ensure you are allowing adequate negative space (“white space”) around wordmark images.
To create a transparent gif that works with your background color, apply your background color to the .tiff or a .png file, resize as required, and save as a transparent .gif with your background color selected as the transparent color.
GIF Files
 |
 |
| Black on White | Maroon on White |
| one-color GIF file (144 x 104) one-color GIF file (120 x 84) |
one-color GIF file (144 x 104) one-color GIF file (120 x 84) |
 |
 |
| Maroon on Gold | Maroon on Gold (Transparent Background) |
| one-color GIF file (144 x 104) one-color GIF file (120 x 84) |
one-color GIF file (144 x 104) one-color GIF file (120 x 84) |
 |
 |
| Gold on Maroon | White on Maroon |
| one-color GIF file (144 x 104) one-color GIF file (120 x 84) |
one-color GIF file (144 x 104) one-color GIF file (120 x 84) |
 |
 |
| Gold on Maroon (Transparent Background) | White on Maroon (Transparent Background) |
| one-color GIF file (144 x 104) one-color GIF file (120 x 84) |
one-color GIF file (144 x 104) one-color GIF file (120 x 84) |
PNG Files (rescale to fit your page’s requirements, then save in GIF format)
one-color (maroon on white) PNG file
one-color (maroon on gold) PNG file
one-color (gold on maroon) PNG file
one-color (white on maroon) PNG file
one-color (black on white) PNG file
