NEWS

New updates simplify and streamline CMU’s housing website

Central Michigan University will launch a completely redesigned residence life website on the evening of January 9. This comprehensive overhaul aims to streamline the user experience for everyone seeking information about on-campus living at CMU. 

“We are excited for the launch of our redesigned website," said Michelle Veith, interim director of residence life. "We believe it will enhance the experience of our students and their supporters who are seeking information by providing them with an easier, positive and more informative experience.”

Boosting branded content and user-friendly functionality

The new housing website prioritizes students’ and supporters’ needs by offering a more intuitive and visually appealing experience. The updated site features:

  • Refreshed content: Branded, streamlined and search engine-optimized content delivers clear and concise information about student housing options and what it feels like to live on campus. 
  • Improved navigation: A new information architecture (IA) makes finding crucial details about residence halls, amenities and the application process easier. 
  • Mobile-first design: Because students rely heavily on mobile devices, the site is designed to deliver a straightforward experience on all devices.

A streamlined journey for all users

A priority of this redesign effort was simplifying the experience all users will have on the website. The new site represents a 35% reduction in the total number of pages. It factors in what data and analytics show each audience type is looking for from a housing website.

  • Prospective students will gain a comprehensive overview of CMU's vibrant living communities, including virtual tours and detailed descriptions of rooms and amenities. 
  • Current students can easily access information about assigned housing, explore room change options and find answers to frequently asked questions.
  • Parents and supporters will stay informed about the housing experience at CMU, including campus safety resources and support services available to students.

Committed to constant improvement

The new housing site is the latest digital enhancement demonstrating CMU’s dedication to continuously monitor user engagement and website performance to find areas for improvement. Last June was another example, when the admissions and aid website was revamped based on similar analysis and goals.

"As our students' and families' main source of information, we're focused on continuously improving their experience with our website," said Abby Dean, CMU's deputy chief marketing officer. "We're grateful for the partnerships throughout the university that allow us to do this work."

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