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Isabella Bank Institute for Entrepreneurship

We are a dedicated institute for student entrepreneurs across campus and beyond. We aim to maximize your success by fostering your entrepreneurial mindset, promote inter-disciplinary collaboration and provide support for the creation and development of your new ventures. Jumpstart your ideas and get involved today!

Tune in for excitement!

Passion. Potential. Pitches. Don't miss any of the 2025 New Venture Challenge excitement.

Tune in Friday, April 11 at 1 p.m. for great ideas and fierce competition. Then, join the judges, mentors, spectators and teams as they see who is going home with thousands of dollars in venture financing. The awards broadcast begins at 6:30 p.m. and one team will walk away as the overall best venture. 

Start your entrepreneurial journey

Central Michigan University’s College of Business Administration is the home of the Isabella Bank Institute for Entrepreneurship and the first Department of Entrepreneurship in the state of Michigan. We are a student-centric hub where experiential, curricular, and external entrepreneurial opportunities intersect.

Our mission is to maximize student success by fostering a campus-wide entrepreneurial mindset that promotes inter-disciplinary collaboration and the creation of new ventures.

We aim to create innovative programming, boost cross-campus and ecosystem collaboration and provide a comprehensive mentoring program.

Our institute provides extracurricular opportunities and is open to all undergraduate and graduate CMU students.

Student opportunities

  • Meet experienced alumni, faculty, entrepreneurs, investors, and other business and political leaders.
  • Learn practical skills, innovative thinking, and connect with mentors and entrepreneurial resources.
  • Attend skill-building workshops and compete in pitch competitions and Hackathons.
  • Take part in special scholarship programs and travel experiences.
  • Pitch your venture at our signature New Venture Challenge event and compete for up to $20,000 in cash awards.

      Find your path

      Are you interested in becoming an entrepreneur?

      Every journey is unique. Explore the opportunities that interest you.

      An AI literacy framework for Master of Business Administration programs

      by Henry Heller

      Mirna Diab is a doctoral student in the Education Technology program at Central Michigan University. She is creating an Artificial Intelligence (AI) literacy framework for MBA programs that is aligned with industry expectations for MBA curricula. The framework aims to provide MBA programs with precise guidelines for enhancing their curricula, ensuring their graduates are equipped to meet the challenges and opportunities arising from the AI-driven business landscape. This project is Diab’s dissertation topic under the supervision of Mingyuan Zhang, Ph.D. 

      The project is divided into three parts. First, Diab will develop a domain-centric AI literacy framework for MBA curricula. Second, she will gather industry insights through surveys and interviews to align the framework with industry needs and requirements. Third, she will assess the framework's effectiveness by employing global MBA curricula.  

      The framework's formation comes from a systematic literature review and content analysis that delves into the application of AI in business education. This will be followed by a survey and interviews with high-level CEOs and industry professionals to align the framework with industry expectations. Finally, Diab will employ document analysis and quantitative analysis, ensuring a detailed exploration of AI literacy across global MBA programs. The expectation is that this will be done around 2025. 

      So far, Diab describes the project as extensive, encompassing a significant amount of literature and systematic review. She believes that as AI gains prominence as a critical tool in the business sector, this project will equip students in the business program with the necessary AI skills to apply it effectively in a business context. 

      This story is brought to you by the Office of Research and Graduate Studies.

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