
Start up
Passion. Potential. Pitches. Don't miss any of the 2025 New Venture Challenge excitement.
Tune in Friday, April 11 at 1 p.m. for great ideas and fierce competition. Then, join the judges, mentors, spectators and teams as they see who is going home with thousands of dollars in venture financing. The awards broadcast begins at 6:30 p.m. and one team will walk away as the overall best venture.
Central Michigan University’s College of Business Administration is the home of the Isabella Bank Institute for Entrepreneurship and the first Department of Entrepreneurship in the state of Michigan. We are a student-centric hub where experiential, curricular, and external entrepreneurial opportunities intersect.
Our mission is to maximize student success by fostering a campus-wide entrepreneurial mindset that promotes inter-disciplinary collaboration and the creation of new ventures.
We aim to create innovative programming, boost cross-campus and ecosystem collaboration and provide a comprehensive mentoring program.
Our institute provides extracurricular opportunities and is open to all undergraduate and graduate CMU students.
Are you interested in becoming an entrepreneur?
Every journey is unique. Explore the opportunities that interest you.
The College of Business Administration welcomed high school students from the Gratiot Isabella Technical Education Center (GI-TEC) to campus on Friday, April 4, for the Next-Gen Central ERPsim event. Held in the Grawn Hall atrium, the half-day competition introduced students to real-world business operations through SAP, a global enterprise software platform.
Students competed in a dynamic business simulation known as the ERPsim Maple Syrup Game, where teams managed virtual companies by adjusting pricing, marketing, procurement, and logistics. The event was structured into three rounds, each simulating a full business cycle in real-time.
The event was organized by CMU Business Information Systems faculty Christine Witt and Kyle Nothstine, with support from Vishal Shah. “Events like this give students the chance to see themselves in a professional setting,” said Christine Witt. “It’s not just about technology, it’s about building confidence, communication, and connection. That’s what we hope they take away.”
During the kickoff, Witt and Nothstine guided students through the basics of SAP and the ERPsim structure. Participants worked together on strategy and planning before each round began.
As teams adjusted their strategies, CMU faculty reminded them of the importance of accurate planning and execution in business systems. The fast-paced structure gave students a real sense of the flow of supply chain decisions.
Each team was paired with a CMU student mentor who guided them through the simulation, answered technical questions, and offered encouragement. For many mentors, this was a full-circle moment.
Zhanning Liu, a graduate student in CMU’s Master of Science in Information Systems program, served as one of the event’s mentors.
“It was a really interesting experience to be the mentor this time, especially since I was always on the other side playing the simulation as a student and competing with other teams,” Liu said. “The highlight of the day was definitely getting to connect with the high school students and teach them how to use the SAP system.”
“I encouraged them to ask questions and guided them as they made business decisions,” he said. “In the end, all of them were happy and excited that they got the chance to compete. It was a rewarding experience for everyone involved.”
The ERPsim format helps bridge the gap between classroom learning and practical application. According to faculty, many participants had already been introduced to business fundamentals and were ready to dive deeper into system-level thinking.
“Some of these students have played the simulation several times before,” Liu said. “For me, the real value was sharing my SAP knowledge with them and talking about college life, especially since many are seniors and naturally curious about what lies ahead.”
CMU’s BIS program continues to emphasize hands-on experiences like ERPsim as a way to introduce students to enterprise technology, data-driven thinking, and the possibilities available through business education.
To learn more about the Next-Gen Central event or to schedule a future simulation, contact Christine Witt at witt1cm@cmich.edu.
Explore special opportunities to learn new skills and travel the world.
Present your venture and win BIG at the New Venture Challenge.
Boost your entrepreneurial skills through our workshops, mentor meetups and pitch competitions.
Learn about the entrepreneurship makerspace on campus in Grawn Hall.
Present a 2-minute pitch at the Make-A-Pitch Competition and you could win prizes and bragging rights!
Connect with mentors and faculty who are here to support the next generation of CMU entrepreneurs.
Are you a CMU alum looking to support CMU student entrepreneurs? Learn how you can support or donate to the Entrepreneurship Institute.