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Passion. Potential. Pitches. Don't miss any of the 2025 New Venture Challenge excitement.
Tune in Friday, April 11 at 1 p.m. for great ideas and fierce competition. Then, join the judges, mentors, spectators and teams as they see who is going home with thousands of dollars in venture financing. The awards broadcast begins at 6:30 p.m. and one team will walk away as the overall best venture.
Central Michigan University’s College of Business Administration is the home of the Isabella Bank Institute for Entrepreneurship and the first Department of Entrepreneurship in the state of Michigan. We are a student-centric hub where experiential, curricular, and external entrepreneurial opportunities intersect.
Our mission is to maximize student success by fostering a campus-wide entrepreneurial mindset that promotes inter-disciplinary collaboration and the creation of new ventures.
We aim to create innovative programming, boost cross-campus and ecosystem collaboration and provide a comprehensive mentoring program.
Our institute provides extracurricular opportunities and is open to all undergraduate and graduate CMU students.
Are you interested in becoming an entrepreneur?
Every journey is unique. Explore the opportunities that interest you.
As a freshman, Allison Strnad fell in love with speech-language pathology work. Her passion grew when she began working alongside Dr. Katie Strong on her research in the Strong Story Lab. The Strong Story Lab researches evidence-based techniques to support speech-language pathologists (SLPs) and other health care professionals to co-construct stories with people who have aphasia. Now, Ms. Strnad is conducting this research under the supervision of Dr. Strong. She hopes to connect with future clients through storytelling.
The project collected data over six semesters, during which individual storytellers collaborated with student story coaches from Central Michigan University’s Speech-Language Pathology Master’s Program to co-create a story that explored life with aphasia, focusing on who the individual was, is, and will be. The program centered on the Life Participation Approach to Aphasia, which goes beyond language impairment to highlight the individuals' lives and identities. After the ten-to-twelve-week program, the storytellers shared their stories through Virtual Connections for Aphasia. Follow-up interviews were then conducted with participants, and Ms. Strand, in collaboration with Dr. Strong and another CMU alumna Allison Keusch, analyzed three of the interviews. By examining the transcripts using a qualitative thematic approach, they identified four key themes. These themes revealed that the co-constructed story program provided participants with a positive experience, inspiring them to advocate, explore their identity, and build a sense of community. The findings suggest that the program contributed to an improved quality of life for participants. “By creating an environment that fosters storytelling, we may enhance clients' mental health while they receive treatment,” Ms. Strnad remarked.
SLPs commit to improving the quality of life for their patients; however, without having the words to speak, sometimes a patient may feel a sense of loss in who they are. “Storytelling can bring out things that an individual has forgotten about themselves and explore who they are and who they want to be,” Ms. Strnad indicated.
As a result of her research, Ms. Strnad will be presenting her findings at the 8th Annual Research Symposium in The Herbert H. & Grace A Dow College of Health Professions on April 9, 2024, from 2:00 pm – 4:00 pm. Research across the health professions will be presented by faculty, staff, and students.
Ms. Strnad is on track to graduate in December 2025. We are excited to see what the future holds for her. She encourages future graduate students to remember that they are capable of making meaningful contributions to their field and to ask for help. By providing real-world experiences to students like Ms. Strnad, CMU ensures they leave better equipped with a strong foundation for a bright future.
Explore special opportunities to learn new skills and travel the world.
Present your venture and win BIG at the New Venture Challenge.
Boost your entrepreneurial skills through our workshops, mentor meetups and pitch competitions.
Learn about the entrepreneurship makerspace on campus in Grawn Hall.
Present a 2-minute pitch at the Make-A-Pitch Competition and you could win prizes and bragging rights!
Connect with mentors and faculty who are here to support the next generation of CMU entrepreneurs.
Are you a CMU alum looking to support CMU student entrepreneurs? Learn how you can support or donate to the Entrepreneurship Institute.