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Passion. Potential. Pitches. Don't miss any of the 2025 New Venture Challenge excitement.
Tune in Friday, April 11 at 1 p.m. for great ideas and fierce competition. Then, join the judges, mentors, spectators and teams as they see who is going home with thousands of dollars in venture financing. The awards broadcast begins at 6:30 p.m. and one team will walk away as the overall best venture.
Central Michigan University’s College of Business Administration is the home of the Isabella Bank Institute for Entrepreneurship and the first Department of Entrepreneurship in the state of Michigan. We are a student-centric hub where experiential, curricular, and external entrepreneurial opportunities intersect.
Our mission is to maximize student success by fostering a campus-wide entrepreneurial mindset that promotes inter-disciplinary collaboration and the creation of new ventures.
We aim to create innovative programming, boost cross-campus and ecosystem collaboration and provide a comprehensive mentoring program.
Our institute provides extracurricular opportunities and is open to all undergraduate and graduate CMU students.
Are you interested in becoming an entrepreneur?
Every journey is unique. Explore the opportunities that interest you.
Many Michiganders notice mussels throughout rivers and streams, but are they aware of the organisms living on the shells? Madison Dunlap, a Biology graduate student at Central Michigan University, has been studying the role native mussels play in supporting the health of our aquatic ecosystems. Her study was designed because mussels are understudied, and the mussel population is declining in Michigan. “70% of mussel species in North America are listed as either threatened, special concern, or endangered,” Dunlap said. If native mussels became extinct, water quality in the Great Lakes could decrease and overall ecosystems would be disrupted.
Dunlap’s goal is to take a closer look at the organisms living on the shells of mussels. She wants to know if each species of mussel has a unique array of organisms on its shells and therefore play a different role in aquatic ecosystems. To achieve this, Dunlap and her team of undergraduate and graduate students from the lab of Daelyn Woolnough, Ph.D. sampled five species of mussel from the Chippewa River. After collecting samples from 414 mussels with the use of snorkeling gear, Dunlap was surprised to find a much greater number than predicted based on previous literature. She is interested in analyzing these data to understand if each mussel species is home to a unique assemblage of organisms
Dunlap appreciates her collaborations with her advisor and the undergraduate and graduate students who contributed to this project. She also enjoyed communicating her research to a broad audience as a finalist in the CMU Three-Minute-Thesis competition in February 2025. Ultimately, Dunlap hopes the amount of research involving mussels continues to increase because they are endangered. “Knowing more about mussel biology and what ecosystem services they are providing gives a good basis of understanding, so we know why we’re conserving them and why mussels are important,” Dunlap said.
Explore special opportunities to learn new skills and travel the world.
Present your venture and win BIG at the New Venture Challenge.
Boost your entrepreneurial skills through our workshops, mentor meetups and pitch competitions.
Learn about the entrepreneurship makerspace on campus in Grawn Hall.
Present a 2-minute pitch at the Make-A-Pitch Competition and you could win prizes and bragging rights!
Connect with mentors and faculty who are here to support the next generation of CMU entrepreneurs.
Are you a CMU alum looking to support CMU student entrepreneurs? Learn how you can support or donate to the Entrepreneurship Institute.