
Start up
Passion. Potential. Pitches. Don't miss any of the 2025 New Venture Challenge excitement.
Tune in Friday, April 11 at 1 p.m. for great ideas and fierce competition. Then, join the judges, mentors, spectators and teams as they see who is going home with thousands of dollars in venture financing. The awards broadcast begins at 6:30 p.m. and one team will walk away as the overall best venture.
Central Michigan University’s College of Business Administration is the home of the Isabella Bank Institute for Entrepreneurship and the first Department of Entrepreneurship in the state of Michigan. We are a student-centric hub where experiential, curricular, and external entrepreneurial opportunities intersect.
Our mission is to maximize student success by fostering a campus-wide entrepreneurial mindset that promotes inter-disciplinary collaboration and the creation of new ventures.
We aim to create innovative programming, boost cross-campus and ecosystem collaboration and provide a comprehensive mentoring program.
Our institute provides extracurricular opportunities and is open to all undergraduate and graduate CMU students.
Are you interested in becoming an entrepreneur?
Every journey is unique. Explore the opportunities that interest you.
Mariel Luecke’s first day at Central Michigan University in 2021 was all strangers in masks. As a high school senior, she knew the faces behind the masks, she said. She knew their names.
At her first day of Leadership Safari, the Sarah R. Opperman Leadership Institute’s welcoming event, the only person she knew was Kaitlyn Mack. She met Mack during a gradual June reveal.
Mack and Luecke were paired through a Leadership Institute mentoring program for incoming students. Mack was also at Leadership Safari as one of the program’s mentor guides.
When Luecke got to her residence hall room that evening, she found a “Welcome Home” sign from Mack, Luecke said. Luecke said the sign and Mack’s mentorship over the subsequent months were key to her success at CMU.
“Without Leader Advancement Scholars, I don’t know how I’d be doing at Central,” she said. The relationship was made stronger by a bond of a common interest. Both came to CMU to pursue careers in education.
As an incoming freshman in the fall of 2020, Mack found CMU a very different place on her first day of Leadership Safari. It was the height of the COVID-19 pandemic, and Leadership Safari is an immersive multi-day experience designed for lots of face-to-face contact.
Still, when Mack found her residence hall room, there was a “Welcome Home” sign on it. She met her mentor, Donna Diggs, who introduced her to her friends and showed her around campus.
The mentoring program that paired Luecke and Mack, and Mack and Diggs the year before, developed organically into family trees, said Dan Gaken, director of the Leadership Institute. Mentors offered more support to their mentees.
Throughout the school year, for instance, Mack and Diggs talked frequently. They had family dinners. They bonded and became close friends, especially over their shared religious beliefs.
Mack learned how to mentor other students. It started with putting them first, she said.
“It’s about ‘What she needs as a mentee,’” Diggs said.
The mentoring journey for Diggs began when she met her mentor, Shelby Trevino, during a campus visit. Diggs had come to Mount Pleasant from Iowa with her father, an alumnus, she said. A winter storm was approaching, so they got a private tour. Trevino was their tour guide.
The two hit it off.
“It really sealed the deal,” Diggs said about the experience. She moved from Iowa to Michigan as her family relocated to New York State.
Mentors choose mentees based on a form that provides a biographical sketch of the incoming student. It helps improve the odds that a match will succeed. Trevino picked Diggs.
During their time together, both were involved in sororities. It gave them something to develop a stronger bond over.
Diggs also learned that the Leader Advancement Scholars family she joined was program royalty of sorts, tracing its lineage up to Gaken, the program’s director. Early that year, they posed for pictures wearing Burger King crowns as a fun nod to their “leadership lineage.”
Now an alumnus herself, Diggs draws on her experiences with the program, she said.
“Going through the Leadership Institute has made me more confident in that role,” she said.
Trevino is still on campus, studying to become a physician assistant. She grew up in Beal City, about six miles west of CMU’s main campus, the daughter of a CMU employee. She was nervous to move to campus.
Explore special opportunities to learn new skills and travel the world.
Present your venture and win BIG at the New Venture Challenge.
Boost your entrepreneurial skills through our workshops, mentor meetups and pitch competitions.
Learn about the entrepreneurship makerspace on campus in Grawn Hall.
Present a 2-minute pitch at the Make-A-Pitch Competition and you could win prizes and bragging rights!
Connect with mentors and faculty who are here to support the next generation of CMU entrepreneurs.
Are you a CMU alum looking to support CMU student entrepreneurs? Learn how you can support or donate to the Entrepreneurship Institute.