Back to Main Menu

CMU Lockups

Our Action C Combination lockup system combines our signature mark with a CMU unit name to provide a consistent look that strengthens our brand.

CMU lockup horizontal example, the words

CMU lockup vertical example, the words

Standards

Criteria

Lockups must be used to represent the following CMU areas:

  • Academic programs*
  • Centers
  • Collaboratives
  • Colleges**
  • CMU locations/facilities
  • Departments
    • Divisions 
    • Institutes
    • Offices
    • Schools
    • Service units
    • Student support services or programs

    *Academic programs may use lockups at the discretion of the college.

    **If you are part of an academic college, please contact your college communicator for your lockup. 

    Clear space and minimum size

    Clear space

    To maintain legibility and visual impact, our CMU Action C Combination lockup must have clear space around it that is not infringed upon by text or other visual elements. Use of the width of the circle in the lockup as a gauge to determine if the logo has sufficient clear space surrounding it.

    Minimum size

    To maintain legibility, the Action C Combination lockup should never be reproduced in sizes smaller than .5 inch tall (48 px).

    Colors

    For lockup use on apparel and promotional items, see trademark and licensing.

    CMU lockup color variation example, the words
    A lockup color variation example, the words
    CMU lockup color variation example, the words
    A lockup color variation example, the words
    A lockup color variation example, the words
    A lockup color variation example, the words

    One-color variations

    For lockup use on apparel and promotional items, see trademark and licensing.

    CMU lockup color variation example, the words
    CMU lockup color variation example, the words
    CMU lockup color variation example, the words
    CMU lockup color variation example, the words
    CMU lockup color variation example, the words
    CMU lockup color variation example, the words
    CMU lockup color variation example, the words
    CMU lockup color variation example, the words

    Incorrect use

    Drop shadow color

    This lockup is using an incorrect color combination. The drop shadow is the same color as the background, making it invisible to the eye. Please use the mark in one of the approved color variations.

    CMU lockup incorrect use example, the words

    Gold on black or gray

    Because gold and black resemble another university's colors, it is not an approved color combination. If you are using a lockup on a black or gray background, please use a two-color mark in maroon with a gold drop shadow. One-color options are available for promotional items upon request.

    CMU lockup use example, the words

    Tilting or rotating the mark

    The mark is drastically angled, making it difficult to read. Marks must be used in their original format and not angled, rotated or tilted in any way.

    CMU lockup color variation example, the words

    Using an unapproved color variation

    Do not change the color of the mark from one of the approved color variations. One-color variations are available upon request.

    An action c sits to the left of the words

    Placing the mark on a busy background

    The background image is too complex and does not provide enough contrast, which makes it difficult to see the mark. To ensure readability, marks must be placed on noncompeting backgrounds.

    An Action c sits left of the words