Skip to main content

Isabella Bank Institute for Entrepreneurship

We are a dedicated institute for student entrepreneurs across campus and beyond. We aim to maximize your success by fostering your entrepreneurial mindset, promote inter-disciplinary collaboration and provide support for the creation and development of your new ventures. Jumpstart your ideas and get involved today!

Tune in for excitement!

Passion. Potential. Pitches. Don't miss any of the 2025 New Venture Challenge excitement.

Tune in Friday, April 11 at 1 p.m. for great ideas and fierce competition. Then, join the judges, mentors, spectators and teams as they see who is going home with thousands of dollars in venture financing. The awards broadcast begins at 6:30 p.m. and one team will walk away as the overall best venture. 

Start your entrepreneurial journey

Central Michigan University’s College of Business Administration is the home of the Isabella Bank Institute for Entrepreneurship and the first Department of Entrepreneurship in the state of Michigan. We are a student-centric hub where experiential, curricular, and external entrepreneurial opportunities intersect.

Our mission is to maximize student success by fostering a campus-wide entrepreneurial mindset that promotes inter-disciplinary collaboration and the creation of new ventures.

We aim to create innovative programming, boost cross-campus and ecosystem collaboration and provide a comprehensive mentoring program.

Our institute provides extracurricular opportunities and is open to all undergraduate and graduate CMU students.

Student opportunities

  • Meet experienced alumni, faculty, entrepreneurs, investors, and other business and political leaders.
  • Learn practical skills, innovative thinking, and connect with mentors and entrepreneurial resources.
  • Attend skill-building workshops and compete in pitch competitions and Hackathons.
  • Take part in special scholarship programs and travel experiences.
  • Pitch your venture at our signature New Venture Challenge event and compete for up to $20,000 in cash awards.

      Find your path

      Are you interested in becoming an entrepreneur?

      Every journey is unique. Explore the opportunities that interest you.

      Meet the ‘boom’ that sounds after CMU scores

      by User Not Found
      Two young men in T-shirts and camouflage pants fire a cannon; a plume of smoke is coming from the barrel.
      Cadets of the Chippewa Battalion fire Genny's Own. The 75mm pack howitzer is fired when CMU scores during home football games. It also makes appearances in community events.

      It’s easy to tell when Central Michigan University’s football team scores during home football games across much of Mount Pleasant. There’s a familiar boom that almost reaches downtown.

      The boom is courtesy of a piece of artillery called Genny’s Own that is crewed by CMU’s Reserve Officer Training Corps battalion – the Chippewa Battalion – and named after a woman who left a legacy of service taking care of the battalion’s cadets.

      "Genny's Own is a part of CMU and the Mount Pleasant community, a symbol of pride for the football team and its' military heritage," said Lt. Col. Ryan Greening, chairman of the Department of Military Science & Leadership.

      A cannon painted with maroon paint points up into the air.
      Genny's Own was a gift to CMU's Reserve Officer Training Corps in 1996. It was named after longtime civilian employee Genevieve Swindlehurst, whos served the program for 42 years.

      Genny’s Own was named for Genevieve Swindlehurst, ROTC’s long-time administrative technician who retired after a 42-year career at CMU in 1995.

      To honor her service to the program, the battalion’s cannon was named Genny’s Own in 1996, the same year ROTC received the gun as a gift, according to documents supplied by CMU’s ROTC unit.

      Swindlehurst was also later inducted into ROTC’s Hall of Fame, and Genny’s Own was also adopted by the Chippewa Battalion as its unofficial motto.

      Genny’s Own is a 75mm pack howitzer, a piece of light artillery that is easily transported into difficult terrain. These kinds of guns saw extensive service in World War II.

      The Cannon Club, a club within the battalion, crews Genny’s Own during home football games, where it fires each time CMU scores. It is also used during events like the United Way campaign kickoff, Homecoming, MainStage and during the Veterans Day celebration.

      It most recently made an appearance on the Golf Channel during the 3rd Annual Folds of Honor Collegiate golf tournament.

      Genny’s Own is so intertwined with CMU football that it was incorporated into the EA Sports College Football 25 video game, said Major Nicholas Andrychowski, executive officer of The Chippewa Battalion.

      The tradition of firing a cannon after a CMU score didn’t start with Genny’s Own.

      CMU’s first cannon was built – handcrafted – in 1952 out of a telephone and two spoked wheels by Reuel Cole and George Depuy, according to a 1974 Central Michigan Life article. Cole graduated from CMU in 1932 and owned a local store. Depuy taught industrial arts at CMU.

      Ted Kjolhede, CMU’s athletics director from 1971 to 1984, recalled in a 1992 CM Life story that debris from a misfire once landed on top of a concession truck at the football field when it was behind Finch Fieldhouse. 

      ROTC took over firing the cannon after the incident, starting the tradition that is behind the game-day "booms" audible over much of Mount Pleasant.

      Questions?