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Colors

Beyond our mark, color is the most recognizable aspect of our visual brand identity. Using our primary palette appropriately is one of the easiest ways to make sure our materials reflect a cohesive Central Michigan brand.

Brand color palette

Color ratio chart, colors showing left to right, with maroon and gold being the largest two, followed by lightest blue, dark blue, red and light blue.

Primary

PMS 209 COATED
PMS 216 UNCOATED
CMYK COATED: 20 97 40 58
CMYK UNCOATED: 20 97 40 58
RGB: 106 0 50
HEX: #6A0032
PMS 123 COATED
PMS 108 UNCOATED
CMYK COATED: 0 22 91 0
CMYK UNCOATED: 0 15 95 0
RGB: 255 200 46
HEX: #FFC82E

Secondary

Our secondary palette serves to accent our primary colors and should be used sparingly.

Do not use color combinations used by other universities, such as:

  • Gold and black
  • Gold and red
  • Gold and dark blue
Red Accent 1
CMYK: 0 90 76 0
RGB: 239 51 64
HEX: #EF3340
Red Accent 2
CMYK: 21 95 75 11
RGB: 179 43 62
HEX: #B32B3E
Red Accent 3
CMYK: 29 94 67 24
RGB: 147 40 62
HEX: #93283E
Light Blue Accent 1
CMYK: 44 10 6 0
RGB: 141 185 202
HEX: #8DB9CA
Light Blue Accent 2
CMYK: 35 6 4 0
RGB: 175 205 218
HEX: #AFCDDA
Light Blue Accent 3
CMYK: 25 4 1 0
RGB: 196 219 228
HEX: #C4DBE4
Light Blue Accent 4
CMYK: 13 4 4 0
RGB: 219 232 238
HEX: #DBE8EE
Light Blue Accent 5
CMYK: 4 1 2 0
RGB: 243 246 247
HEX: #F3F6F7
Dark Blue Accent 1
CMYK: 99 31 34 90
RGB: 7 39 45
HEX: #07272D
Dark Blue Accent 2
CMYK: 96 26 35 76
RGB: 38 67 72
HEX: #264348
Dark Blue Accent 3
CMYK: 68 49 43 38
RGB: 85 107 111
HEX: #556B6F

Note: The above color palettes are for use in print and digital communications. The interior paint palette has not changed.

Adobe Creative Cloud library

Explore CMU's Adobe Creative Cloud Library for access to brand colors, fonts and graphic elements.

Access CMU's Adobe Creative Library