Lee, Seung-Eun
Biography
Dr. Seung-Eun (Joy) Lee is a professor in the Fashion Merchandising & Design program at Central Michigan University, where she teaches both undergraduate and graduate courses, including FMD 256, FMD 410, and FMD 510. She also serves as the Director of the Fashion Merchandising & Design Online Program. Dr. Lee’s research centers on fashion marketing, fashion education, and sustainability, and her work has been published in leading academic journals such as Clothing and Textiles Research Journal, Computers in Human Behavior, Journal of Fashion Marketing and Management, and Journal of Retailing and Consumer Services.
More about Seung-Eun Lee
Publications & Presentations
Agnew, L., Lee, S., & Mull, I. (2024). Integrating eye tracking into a visual merchandising classroom: An exploratory study. International Journal of Fashion Design, Technology and Education, 17(4), 321-335.
Lee, S., Mull, I., & Agnew, L. (2023). Teaching effective Instagram marketing strategies using an experiential learning project for cotton fibres and textiles. International Journal of Fashion Design, Technology and Education, 1-8.
Lee, S. (2022). Brand personality of fabric content: An application of the Multidimensional Implicit Association Test (Mid-IAT). Research Journal of Textile and Apparel, 26 (3), 264-275. Jones, A., & Lee, S. (2022). Factors influencing engagement in fashion brands’ Instagram posts. Fashion Practices: The Journal of Design, Creative Process & the Fashion Industry, 14(1), 99-123.
Education
- Ph.D. Textiles and Clothing, Iowa State University
- M.S. Textiles and Clothing, Iowa State University
Research Interests
Membership in Professional Organizations
- International Textile & Apparel Association
Courses Taught
- FMD 410 Fashion Advertising and Promotion (3cr)
- FMD 510 Luxury Fashion Brand Management (3cr)
- FMD 256 Introduction to Fashion Industry (3cr)