Integrative Public Relations

Major

Why our integrative public relations program?

Organizations of all kinds — from global companies to local nonprofits — rely on their relationships to survive and succeed. Public relations professionals are the talented communicators who manage those connections. They're creative problem-solvers who thrive in fast-paced environments. They're both able to execute major initiatives that require months or years of planning and adeptly respond to unplanned events.

In our integrative public relations program, you’ll develop writing, planning, problem-solving and business skills. Our IPR program allows you to take core courses from three relevant disciplines: journalism, media arts and communication. Choose electives and additional coursework based on your specific interests like social media content creation, video production, graphic design or the psychology of advertising. You’ll learn from our committed faculty and staff what it takes to be an effective strategic communicator for any type of institution.

What you'll learn in our integrative public relations program

You'll have the opportunity to gain real-world experience through:

• Internships: Complete at least one internship as part of the program. Our program boasts a 100% internship placement rate, ensuring you gain hands-on experience in the field.
• PR Central: Apply your skills at our student-run PR agency, PR Central. PR Central works with real clients on campus and in the community, giving you practical experience developing and executing PR campaigns.
• Public Relations Student Society of America (PRSSA): Network and build your résumé through our chapter. PRSSA is a nationally recognized pre-professional association that offers portfolio-building opportunities, educational events and scholarships.