Program Overview
Communication is one of the most highly valued skills in all types of businesses and industries. With an Applied Business Communication minor, you'll learn about business communication including written communication, visual design and social media. No matter what career you go into, you'll find these skills will put you in high demand.
Program Snapshot
Why This Program & What You'll Learn
At Central Michigan University, we prepare you to be job ready. Whether you're planning a career in business, or another profession, you'll learn communication and social media skills in this minor that apply anywhere.
We'll teach you how to design and implement social media strategies using emerging technologies in real-world business settings.
You'll gain first-hand experience applying what you've learned in the ABC minor through an internship experience. Your industry experience will ensure your resume stands out from the competition.
No matter what you study, minoring in applied business communication can give you critical skills you'll use for life.
Program Highlights
As an applied business communication minor, you will:
- Complete an internship before graduation, putting your communication skills to work in a real-world setting.
- Gain valuable networking experience with business professionals through a network training event each year.
- Earn a social media certifications like those from Hootsuite Academy in our Social Media and Emerging Technologies in Business course.
- Develop key communication skills and build relationships through effective business communication, collaborative technologies, and social media.
Careers & Outcomes
By mastering effective communication skills and technologies, combined with collaboration and critical thinking skills, you'll be in demand, no matter what field you go into.
Career | Projected Salary |
---|---|
Social Media Strategist/Specialist | $56,770 |
Logistics Coordinator | $79,400 |
Recreation Manager | $50,444 |
Staffing Manager | $67,650 |
Brand Manager | $73,643 |
Public Relations/Communications Specialist | $66,750 |
Commercial Lines Manager | $140,040 |
Market Intelligence Analyst | $103,500 |
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