Marketing

Major, Minor

Why This Program & What You'll Learn

Even the best products and services don't just sell themselves. As a marketing major at CMU, you'll develop the marketing awareness to understand consumer behavior and develop brands that speak to people. It's part art and part science, and the end result ensures customers get what they need when they need it, at a price they're willing to pay.

In addition to a basic business foundation, coursework covers marketing strategy, buyer behavior, advertising, sales and research. You'll also learn about logistics, because it's not enough to build demand for a product — you have to deliver.

Hands-on experience is a critical part of our marketing program. You'll put lessons to work in the real world, because you learned in the real world alongside professors who've been there and done it. A full-time internship and the chance to collaborate with industry partners on class projects will prepare you for your career.

If you're planning a career in a field tied closely to marketing, such as broadcasting or commercial art, a minor can give you the background to be more effective at your job.

Program Highlights

As a marketing major, you can:

• Put your lessons to work at a paid, full-time internship.
• Head to Scotland, the birthplace of golf, for "Selling on the Green." This study-abroad course is taught by Dr. Deborah Gray, an expert in golf branding.
• Join chapters of the American Advertising Federation (Ad Club), Central Marketing Society and Pi Sigma Epsilon, the professional sales fraternity, help build your network, and knowledge.